Your Art Here By H&M
Client: H&M
Agency: Whispr Group
The world is filled with talented artists. Recognizing that talent is becoming increasingly difficult. That is why H&M now introduces ‘Your Art Here’ – an all styles visual arts contest, with a New York City theme.
Our mission was to develop a campaign site where aspiring artists could publish their artwork and compete for the grand prize of exhibiting their work in H&Ms new Flag Ship Store on 5th Avenue in New York.
The site was built on the Wordpress 3 Platform.
We created a custom implementation of WordPress making it easy for visitors to upload their artwork.
This also made it easy for the administrators to moderate all entries.
To spread the site we made it easy to share and comment the entries on Facebook and Twitter.
