Sveriges osvenskaste fest
Client: Del Monte / Arvid Nordquist
Agency: Jung von Matt
A promotion campaign for tropical fruit juice in Sweden, called “Sweden’s most un-Swedish party”. Del Monte challenged Swedes to arrange parties with attractive themes. You gathered guests by sharing a party invite on Facebook. Every visit to your party’s webpage was generated from a unique link to prevent cheating.
The happy person gathering most guests to their party won SEK 10 000.
The campaign site was built on the Wordpress 3 Platform.
The dancing Tango Man was in fact showing you how to dance tango. Clicking on another dance style made the background video change.
The preview page. This is what the invited will see when they land on your party's page.
When finishing the last step you receive a couple of options on how to get people to come to your party.
