Sveriges osvenskaste fest
Client: Del Monte / Arvid Nordquist
Agency: Jung von Matt
A promotion campaign for tropical fruit juice in Sweden, called “Sweden’s most un-Swedish party”. Del Monte challenged Swedes to arrange parties with attractive themes. You gathered guests by sharing a party invite on Facebook. Every visit to your party’s webpage was generated from a unique link to prevent cheating.
The happy person gathering most guests to their party won SEK 10 000.