Lanvin for H&M
Client: H&M
Agency: Whispr Group
Artistic Director Alber Elbaz of Lanvin created unique haute couture looks from the Lanvin for H&M 2010 winter collection.
The looks were revealed at a fashion show in New York and were then auctioned off exclusively at the site.
All proceeds from the auction was donated to the H&M UNICEF All for Children project.
The site was built on the Wordpress 3 Platform.
Visitors connected to the campaign site through Facebook and placed their bids. This made it easy for visitors to start their bidding and at the same time gave us a secure way to verify all bidders.
To power the viral spread of the site we published every users bid on the their Facebook News Feed.
