Jinx Gothenburg
Client: AIK Football Club
Agency: Jung von Matt
AIK is Stockholms largest football club. Our assignment was to promote an upcoming match between AIK and Gotheburg.
By involving AIK fans all over Sweden we tested if it was possible to make the Gothenburg Fotball Team unlucky by placing symbols of bad luck around their town.
The experiment was centered around the site jinxgothenburg.com.
On the site fans could donate symbols of bad luck via SMS.
14 days before the match we filled Gothenburg with all the symbols of bad luck. We uploaded videos to the site letting visitors have a closer look on how we did the experiments.
Fans could also follow the experiment via live streaming on the site.
