H&M Fashion Media Update
Client: H&M
Agency: Whispr Group
H&M Fashion Media Update is a News Magazine and press release all-in-one system. It allows the H&M people to create content for the News Magazine, and at the same time send that content as press releases all over the world (38 different languages).
The system was built on the Wordpress 3 Platform and managed to send press releases in 38 different languages.
We wanted to make it easy for the H&M people to send out the content.
A custom MailChimp plugin for WordPress did it.
